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Arch Promo Group, LLC acquires Hudson Valley Umbrella Company, Inc. (dba StrombergBrand Umbrellas)

Roxana, IL (July 15, 2022) – Promotional products manufacturer Arch Promo Group, LLC today announced its acquisition of the Hudson Valley Umbrella Company, Inc. (dba StrombergBrand Umbrellas), a leading supplier of custom printed rain umbrellas, patio umbrellas, and more. Terms of the sale were not disclosed.


StrombergBrand Umbrellas was founded in 1942 and leads the American promotional products industry in umbrella innovation, quality, and service from its production facility located in Valley Cottage, New York. StrombergBrand Umbrellas offers extraordinary design and color options, superior imprinting capabilities, unbeatable prices, fast turnarounds, and exceptional customer service. Arch Promo Group’s acquisition of StrombergBrand Umbrellas will expand Arch Promo Group’s offering to the promotional products industry. Arch Promo Group shares StrombergBrand Umbrellas’ commitment to producing the highest quality products and will continue that tradition along with providing exceptional customer service and on-time delivery.


“We are excited to grow our portfolio of products and services with the addition of StrombergBrand’s industry-leading umbrellas ,” said Arch Promo Group’s National General Manager Steve Ehlert. “For 80 years, StrombergBrand Umbrellas has been known for producing the highest quality, helping to build their customers’ brands throughout North America and beyond. StrombergBrand Umbrellas will continue to print and supply its products out of New York, and we will invest in making our combined company stronger and offering a broader product line. We are dedicated to offering our customers, both new and old, the best products and services in the industry.”

“I am very pleased to partner with Arch Promo Group,” said Helen Stromberg, the former owner of StrombergBrand Umbrellas. “Arch shares our commitment to delivering outstanding products at a great price. Our customers will benefit from a larger partner with a wider product range, and our employees will continue to enjoy working for a growing leader in the industry. I see a bright future for StrombergBrand Umbrellas and Arch Promo Group.” Helen Stromberg will continue to lead StrombergBrand Umbrellas as general manager, continuing her incredibly successful career over multiple decades as a supplier.

Arch Promo Group is a growing family of leading manufacturers in the promotional products industry, including the brands Gemini, TKCups-Sorg’s, ProRose, F&H Ribbon, Drum-Line, and now StrombergBrand Umbrellas. Our products are produced in the U.S. and customized to our customers’ specifications to enable them to promote their brands and messages through creative product design. Arch Promo Group’s expanding line of products include key tags, air fresheners, magnets, award ribbons, cups, napkins, reusable barware, calendars, journals and more. Please learn more at:,,,, and

StrombergBrand Umbrellas ( was founded in 1942. We stand by our motto of being "the only umbrella brand you’ll ever need,” with extraordinary design and color options, superior imprinting capabilities (silkscreen, full-color process, and laser engraving), unbeatable prices, incredibly low minimums, fast turnarounds, and exceptional customer service. We can also take on just about any custom umbrella project you can envision! Our umbrellas are made by hand and individually inspected at multiple stages. As a multiple award-winning supplier with the highest possible ratings (ASI 5-star and SAGE A+), we welcome the opportunity to work with promotional products distributors.


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