How To Sell
Umbrellas
WHY SELL UMBRELLAS?
- They are easy to sell. everyone needs and wants an extra or new umbrella!
- They are welcome gifts and terrific motivators
- They offer large, highly visable graphics
- Perceived retail pricing allows excellent margins of profit for our distributors
- All major mail order catalogs and retailers carry them.but selection of
items offered is very limited and pricing is high
WHY SELL STROMBERGBRANDTM Umbrellas
- Stromberg is a recognized umbrella brand name since 1942
- Stromberg has the highest quality at the lowest prices of all ASI/PPAI
umbrella suppliers
- Stromberg is a LEVEL ONE supplier
- Stromberg has won 3 Gold Medals for screen printing on textiles and our
printing charges are the lowest in the industry
- Stromberg is an umbrella manufacturer, importer and exporter
- Stromberg - offers the lowest cost LASERING in the business
- Stromberg - offers the industry's best and simplest warrantee
WHAT TYPE CLIENTS BUY UMBRELLAS?
Our distributors have sold almost every type of company including :
- Computer and Software companies - Financial Institutions
- Retail Merchants..Manufacturing Companies - Stock Brokerage Companies
- Transportation Companies - Display Companies
- Racing -All Major Sports - Communication Companies
- Service Companies - Schools
- Travel Companies - Food and Beverage Companies
- Fund Raisers - Hundreds of other types.
WHAT THEMES HELP CLIENTS MAKE POSITIVE UMBRELLA DECISIONS?
- COVERAGE - "We've got you covered for all your __________needs!"
- SAFETY - Protects clients from the elements -"you're
safe under the _________ umbrella!"
Reward accident free employees
- CARING - "We are thinking about you rain or shine"
- SIGNAGE - Restaurants, Hotels, Beach Advertising, P.O.P
- P.O.S. Displays
"GIFT WITH PURCHASE" - retailers, fragrance, cosmetics,
and pharmaceutical companies are huge repeat users of umbrellas because of the
umbrellas high perceived value and because consumers respond very favorably.
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What
to Look for in A Quality umbrella?
All
umbrellas are not created equal so when you consider buying umbrellas you should
consider what goes into them. A look at the illustration below will give you
a snapshot of what a quality umbrella should have in its parts.
FABRIC: We use only the best grade of Umbrella Cloth. Minimum
of 190 threads per sq. in. and a waterproof coating.
RIBS & FRAME: We use a variety of materials including:
TIPS: Our umbrellas are always tipped with one of a variety
of choice materials depending on the styling. These include metal, wood or color-matched
polymers.
POLES (SHAFTS): Wooden poles are kiln dried hardwoods with
polyurethane coatings to resist weather and warping. Metal poles are thick-walled,
chrome plated or powder coated steel. Fiberglass poles are extra thick-walled
and filled with resin for added strength.
HANDLES: "The handle makes the umbrella" is often
heard in our business. We pay particular attention to the quality of our handles
which may be made of hardwoods, space-age polymers or custom materials. Most
of our handles can be personalized in our laser shop.